Paul Lombard

Paul Lombard

Independent SEO Consultant & Conversion Rate Consultant

Edit experienceCurrent
  1. Independent
Edit experiencePrevious
  1. Zando (www.zando.co.za),
  2. Health Cart (Silvertree Capital),
  3. Nomads Agency
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Edit educationEducation
  1. BA in Film, Media & Advertising
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Background

Summary

With over 5 years' experience in eCommerce, SEO and Online Marketing, I have a proven track record of getting results for my clients across a wide variety of niches.

What sets me apart from the rest is that I have a very strong skillset that enables me to find solutions to problems that others can't fix or even see.

Feel free to get in touch to discuss opportunities.

Regards,
Paul Lombard
paullombard00@gmail.com
twitter.com/paullombard paullombard.co.uk
paullombard.co.za
paullombard.info
paullombard.me
paullombard.name
paullombard.net
paullombard.org

Experience

Independent SEO Consultant & Conversion Rate Consultant

Independent
– Present (5 months)Cape Town Area, South Africa

Consulting businesses and agencies on organic search and conversion rate optimisation.

Head of Marketing - SEO & Content

Zando (www.zando.co.za)
(6 months)Cape Town Area, South Africa

Company: Zando.co.za (Rocket Internet)
Website: http://www.zando.co.za
Industry: eCommerce (Fashion)
Duration: 1 Year

I was promoted to Head of Marketing at Zando.co.za, having shown leadership skills as well as having performed very well in my channel.

During this time my blog platform - www.zando.co.za/findyourstyle - was exported to other Rocket Internet ventures, for example:

http://www.jumia.com.ng/welovestyle
http://www.jumia.ci/fashion-ton-look

Also during this period I recovered Zando.co.za from a Google Ban in record time. The ban was brought about by a previous colleague buying links from a known link network, a year prior to the date I first joined Zando.

I was able to write software that scanned thousands of backlinks, find the email address from the offending domain, using whois, and send emails to remove the bad links. The site recovered in a matter of days and came back stronger than before the ban.

During this time I also established best practices for writing engaging content and managing workflow. I passed on skills to younger team members and conducted interviews for new appointments in the department.

Reason For Leaving: Personal Growth

I Designed, Coded & UX'd Zando.co.za Content Marketing Platform

I Designed, Coded & UX'd Zando.co.za Content Marketing Platform

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Developed Custom Plugins & Widgets

Developed Custom Plugins & Widgets

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Record Time Google Penalty Recovery - Traffic

Record Time Google Penalty Recovery - Traffic

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Successfully Recovered Site From Google Ban In Record Time

Successfully Recovered Site From Google Ban In Record Time

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Coded Clickable Inserts Of Actual Products Into Blog Posts

Coded Clickable Inserts Of Actual Products Into Blog Posts

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Responsive, Clean Design

Responsive, Clean Design

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New, Broader, Darker Blog Design

New, Broader, Darker Blog Design

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SEE MORESEE LESS

Organic Search Consultant

Health Cart (Silvertree Capital)
(1 year)Cape Town Area, South Africa

Company: Health Cart
Website: http://www.healthcart.co.za
Industry: Pharmacy

Consulted the Online Pharmacy startup in organic search and achieved a lot of success quickly. Ranked the site for many brands, often outranking the brands themselves. Also ranked for some competitive health related terms.

Reason For Leaving: 1 Year Contract Expired

(Open)1 honor or award
  • Bronze Assegai Award 2014 | Search Marketing SEO & PPC

    Received Bronze at the 2014 Assegai Awards for Search Marketing - SEO & PPCView

(Open)1 recommendation
  • Paul Cook
    Paul Cook
    Managing Partner at Silvertree Capital

    Paul consulted for a new e-commerce venture I drove. He ensured that the site layout and code was optimal for search engine use, led the project to create high-quality content for important category and brand pages, and monitored the results...View

Organic Traffic Growth - Pharmacy Related Terms

Organic Traffic Growth - Pharmacy Related Terms

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Assegai Award 2014 - Bronze | SEO & PPC | Healthcart.co.za

Assegai Award 2014 - Bronze | SEO & PPC | Healthcart.co.za

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Onsite SEO - Improving Site Health

Onsite SEO - Improving Site Health

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SEO Manager

Zando (www.zando.co.za)
(1 year 6 months)Cape Town Area, South Africa

Company: Zando.co.za (Rocket Internet)
Website: http://www.zando.co.za
Industry: eCommerce (Fashion)
Duration: 1.5 Years

I joined Zando.co.za as SEO Manager and encountered a site with many shortcomings. The site was in a bad state for SEO with many errors, duplicates and inefficiencies.

By being methodical, thinking on my feet and working collaboratively with developers and content producers, I made huge increases in the site's organic performance, setting the bar for eCommerce SEO in SA.

During my time in this role, I developed many custom tools, using BASH, PHP and Python to automate SEO processes.

I also introduced the concept of Content Marketing to the company by building the company's blog http://www.zando.co.za/findyourstyle.

Reason For Leaving: Promoted to Head Of Marketing

(Open)1 project
  • Find Your Style

    Find Your Style is Zando's style and lifestyle blog, created to give the South African and international fashion community an insight into what is hot and trending and also acts as a platform to discover what the South African fashionista is about.View

(Open)1 recommendation
  • Kate Lambridis
    Kate Lambridis
    Head of Digital at kalahari.com

    I worked with Paul Lombard during my time as Head of Marketing at Zando from April 2012 - August 2013. Paul joined Zando & eased into his role without an ounce of fuss. He is a self-starter & gets things done. He is incredible respectful of...View

Organic, Non-Branded Traffic Growth

Organic, Non-Branded Traffic Growth

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#1 Ranking For "Online Shopping"

#1 Ranking For "Online Shopping"

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Self Written Robots Checker - Checks & Reports Any Changes To /robots.txt Files Accross Half a Dozen Domains

Self Written Robots Checker - Checks & Reports Any Changes To /robots.txt Files Accross Half a Dozen Domains

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Zando Leading the Pack in Terms of SEO Revenue

Zando Leading the Pack in Terms of SEO Revenue

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Self Written Script To Create XML Google News Sitemap

Self Written Script To Create XML Google News Sitemap

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Comprehensive SEO Project Management

Comprehensive SEO Project Management

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Onsite SEO: Improving Error Rates

Onsite SEO: Improving Error Rates

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SEE MORESEE LESS

Senior SEO Strategist

Nomads Agency
(2 years 2 months)Cape Town Area, South Africa

Company: Shake (Nomads)
Website: http://www.nomadsagency.com
Industry: Digital Marketing Agency
Duration: 2.5 Years

Soon after joining, I was promoted to Senior SEO Strategist. During my time at the agency I handled many international clients in very competitive SEO niches, including Online Gambling, Travel and Pharmacy. I handled client budgets, relations as well as daily project management, all whilst mentoring junior strategists.

In a tough, fast paced agency environment I acquired a lot of client relation skills as well as technical experience.

Reason For Leaving: Offered Managerial Role at One Of SA's Biggest eCommerce Companies

(Open)3 recommendations, including:
  • Carla dos Santos
    Carla dos Santos
    Operations Manager at Creative Spark

    I have known Paul for two years in my capacity as SEO Manager at Shake Interactive. In that time he proved that he is a...View

  • Ben Cook
    Ben Cook
    Managing Director Nomads Agency & Shake

    Paul has been a pleasure to work with as a valued member of our team. His approach to SEO is well thought out with a great...View

1 more recommendation

Online Marketing Specialist

The 1st Contact Group
(1 year 8 months)Cape Town Area, South Africa

Company: 1st Contact Group (Sable Wealth)
Website: http://www.1stcontact.com
Industry: Financial Services
Duration: 1.5 Years

At 1st Contact I was a part of the Brand department, an in-house, online marketing department, serving several business units which together form the 1st Contact Group.

My role started as a whitehat link and relationship builder. But by showing ability, good work ethic and initiative, I started taking on more responsibilities. I pioneered the company's social media presence. I created the business units' social media profiles, conducted workshops, and set social strategy. I even recovered the 1st Contact name from social media squatters.

Thereafter, I got involved in maintaining the site's front-end code. I set up, wrote for, and maintained the company blog - http://www.1stcontact.com/blog - and optimised the site's onsite SEO.
I really enjoyed my time at 1st Contact, made some good friends, and leaned a great deal in a short amount of time.

Reason For Leaving: Head Hunted By Digital Agency

(Open)4 recommendations, including:
  • Pierre Laing
    Pierre Laing
    Digital Marketing Manager

    Paul is a quick learner, self starter, analytically minded, creative in his thinking and very competitive. Very good team...View

  • Belinda Kitney
    Belinda Kitney
    Marketing Research Executive at The SpaceStation - Digital Media Sales for 24.com & DSTV Online

    Paul displays a passion for technology and thrives in a dynamic environment where he can push his limits to learn more...View

2 more recommendations
Wrote Link Bait Content - Top Ten London Wine Bars

Wrote Link Bait Content - Top Ten London Wine Bars

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1st Contact Twitter Account

1st Contact Twitter Account

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Skills

Certifications

Google Analytics Individual Qualification

Google, License 846128 http://bit.ly/15kaInt

Education

Additional Info

  • Interests

  • Personal Details

    BirthdayApril 29
  • Advice for Contacting Paul

  • Honors & Awards

    Bronze Assegai Award 2014 | Search Marketing SEO & PPC

    Assegai Awards

    Received Bronze at the 2014 Assegai Awards for Search Marketing - SEO & PPC

    Projects

    Find Your Style(Link)

    Find Your Style is Zando's style and lifestyle blog, created to give the South African and international fashion community an insight into what is hot and trending and also acts as a platform to discover what the South African fashionista is about.

    3 team members

    Recommendations

    Paul, would you like to recommend Paul?

    Recommend Paul
    1. Organic Search Consultant

      Health Cart (Silvertree Capital)

      Paul Cook
      Paul Cook
      Managing Partner at Silvertree Capital

      Paul consulted for a new e-commerce venture I drove. He ensured that the site layout and code was optimal for search engine use, led the project to create high-quality content for important category and brand pages, and monitored the results closely.

      The results were fantastic -- within months of going live we were number one ranked for key searches across a wide range...more

      July 28, 2014, Paul was Paul's client
    2. SEO Manager

      Zando (www.zando.co.za)

      Kate Lambridis
      Kate Lambridis
      072 020 2133

      Head of Digital at Kalahari.com

      I worked with Paul Lombard during my time as Head of Marketing at Zando from April 2012 - August 2013.

      Paul joined Zando & eased into his role without an ounce of fuss. He is a self-starter & gets things done.

      He is incredible respectful of other people & handled interpersonal discussions with care & integrity.

      He did an excellent job & was...more

      August 28, 2013, Kate managed Paul at Zando (www.zando.co.za)
    3. Senior SEO Strategist

      Nomads Agency

      Carla dos Santos
      Carla dos Santos
      Head of Online @ 360eight.com
      perations Manager at Creative Spark

      I have known Paul for two years in my capacity as SEO Manager at Shake Interactive. In that time he proved that he is a loyal and hard working staff member.


      Paul worked on some of our largest clients and took the campaigns from strength to strength.


      He approaches Seach Marketing critically and empirically and is always looking at ways to improve his skill set....more

      October 30, 2012, Carla managed Paul at Nomads Agency
      Ben Cook
      Ben Cook
      Managing Director Nomads Agency & Shake

      Paul has been a pleasure to work with as a valued member of our team. His approach to SEO is well thought out with a great level of detail. The results of his work speak for themselves. Paul will be an asset to any team.

      October 29, 2012, Ben managed Paul indirectly at Nomads Agency
      Travis Booth
      Travis BoothRe-order
      071 365 4129

      Head of Organic Search (Europe/UK) at Nomads

      I have worked with Paul for roughly a year,and at no point throughout that period has his strategic decision-making been anything less than exemplary. His strong technical ability,coupled with a comprehensive understanding of the digital space, makes him an asset to any brand looking to execute a multi-channel digital campaign.

      May 13, 2012, Travis worked directly with Paul at Nomads Agency
    1. Pierre Laing
      Pierre Laing
      084 853 0876

      Digital Marketing Manager at Takealot.com

      Pierre gave me my start in Digital and proved to be a great role model. His all-round skill set is something I'm still working to emulate. In Pierre you get an SEO, Adwords Specialist, Email Marketer, Designer and Social Media Marker - as well as a really great guy to work with.

      August 21, 2013, Paul reported to Pierre at 1st Contact, Sable Group and Philip Gamble & Partners
    2. Kate Lambridis
      Kate Lambridis
      Head of Marketing

      There is no task too big or small for Kate. Her ability to work on large, complex business challenges and still finding time to treat everyone she works with, with such care, humility and respect is amazing.

      August 19, 2013, Paul reported to Kate at Zando
    3. Travis Booth
      Travis Booth
      SEO Strategist

      Travis is what I would describe as a digital all-rounder. His ability to work in multiple facets of online marketing, be it PPC, SEO or Social Media makes him one of rare breed.

      Travis' ability to work with data as a basis for decision making is fantastic - probably the best I've come across.

      He's also great in client-facing situations.

      August 15, 2013, Paul worked directly with Travis at Shake Interactive SA
    4. James MacDonald
      James MacDonald
      SEO Strategist

      James has a passion for all things digital. His knowledge in the fields of SEO, Social Media Marketing, and Web Development is evident in his daily work and the successful campaigns he has been involved with.

      His good demeanor and personable attitude make working with him, through even the most challenging of times, a pleasurable experience.

      January 13, 2013, Paul managed James indirectly at Shake Interactive SA
    5. Kelly Quantrill
      Kelly Quantrill
      SEO Analyst

      In my time working with Kelly, she proved herself to be someone capable of hard work, critical thinking and someone who possesses the ability to learn fast. Aside from her solid understanding of SEO and web analytics, she is warm, funny and generally a very pleasant person to work with.

      September 23, 2012, Paul worked directly with Kelly at Shake Interactive SA