Search Consultant
Strategic Search Excellence for Premium Brands
Helping retailers, corporate brands, and high-value individuals dominate online discovery through expert SEO, Ecommerce optimization, and AI-powered strategies.
Services
High-End Search Consulting
Technical SEO Audit & Strategy
Comprehensive site analysis identifying critical issues, duplicate content, and inefficiencies. Custom strategies that set the bar for enterprise-level organic performance.
Ecommerce Search Optimization
Specialized optimization for online retailers. From category architecture to product page excellence—driving qualified traffic that converts.
AI-Powered Discovery
Leverage cutting-edge AI technologies to enhance brand visibility across emerging search platforms and conversational interfaces.
Brand Visibility & Positioning
Strategic brand positioning that ensures your organization appears where it matters most—outranking competitors and establishing market authority.
Performance Recovery
Expert recovery from algorithm penalties and ranking drops. Proven track record of restoring and exceeding pre-penalty performance levels.
Executive Advisory
C-suite level consultation on search strategy, digital transformation, and integrating organic search into broader business objectives.
About
A Decade of Search Excellence
I partner with larger retailers, corporate brands, and high-value individuals to transform their online presence through strategic search optimization.
My expertise spans technical SEO, content strategy, and the emerging intersection of AI with search—helping brands stay ahead in an ever-evolving digital landscape.
From recovering enterprise sites from Google penalties to building content platforms that scale across international markets, I bring both strategic vision and hands-on technical capability.
10+
Years of Experience
Enterprise
Scale Operations
Global
Brand Reach
Experience
2017 — Present
Co-Founder & CEO
Cartello
Leading strategic search consulting initiatives for enterprise clients across retail, finance, and technology sectors.
2014 — 2016
SEO Consultant
Self Employed
Provided high-level SEO consulting for online retailers and lead-generation businesses, delivering measurable results and sustainable growth.
2012 — 2014
Head of Marketing & SEO Manager
Zando (Rocket Internet)
Led SEO strategy for South Africa's leading fashion ecommerce platform. Recovered from Google penalty in record time and established industry-leading best practices.
Get In Touch
Ready to Elevate Your Search Presence?
Whether you're a retailer seeking to dominate organic search, a brand looking to enhance visibility, or an individual wanting to control your digital narrative—let's talk.
Typically responds within 24 hours